Unusual Options Activities
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Why Options Can Lose Value After Earnings Even When You're Right

Updated October 28, 2026 · Educational guide

Before scheduled events, demand for options tends to push implied volatility up, making options more expensive. After the news is out, uncertainty falls and IV usually drops quickly — the so-called IV crush.

Why it matters

An option buyer can be right about direction and still lose money if the move is smaller than what the elevated price already implied. That's why unusual buying right before earnings is far from a guaranteed win, even when the stock moves the “right” way.

What to compare

Understanding IV turns flashy flow into something you can reason about calmly.